Authentruism

Authentruism is the common ground between focusing on one’s self (authenticity) for well-being and focusing on others (purpose) for the well-being of others and the world. This self-awareness allows us to trust our intuition, emotions, and life experiences.

Authentruism is connected to self-esteem, goal achievement, and decision-making, as well as giving us more energy, reliance, and personal and professional success. It is a pillar in the foundation of our personal well-being and the well-being of the world.