The Taylor Swift Effect Through The Lens Of Purpose.

What effect does Taylor Swift have over us through the lens of purpose? 

For three and a half hours, Taylor Swift is in authentic action; she is aligned with her values, emotions, and purpose, and the product of that alignment is a meaningful impact for her believers and non-believers.

The effect this has on those in the crowd is an overwhelming feeling of doing the same, being in our own unique, authentic action. To be aligned with our values, emotions, and purpose, and the product of that alignment is tiny acts of meaningful impact for those around us.

What do those tiny acts of meaningful impact look and sound like? The swapping of friendship bracelets. The call to someone two rows over, “Hey, I love your outfit!” Spontaneous dance parties with strangers. Feeling the emotion of a particular song with a fellow Swiftie and knowing you are not alone.

Authentic action breeds authentic action, which results in an environment of respect and kindness and everyone, including Taylor, leaves fulfilled.